Youssef Ettobi

01 GLOBAL

International SEO

Launch your brand in new markets without tripping over the usual mistakes. Keyword research by country, correct hreflang architecture from day one, and localization that doesn't sound like Google Translate.

/sub-services

What this pillar covers

01

Multi-market keyword research

Every country searches differently, even when they share a language. I research real demand in each market so you are not translating keywords, but targeting the ones your customers actually use there.

What it includes

  • Demand research by country and language
  • Intent comparison across markets
  • Keyword map by URL and market
  • Opportunities versus local competitors
02

Hreflang architecture

I define the international structure (domains, subdomains or folders) and a clean hreflang implementation so Google shows the right version in each country.

What it includes

  • International URL structure recommendation
  • Hreflang implementation and validation
  • Consistent canonicals and x-default
  • Sitemap review by language
03

International migration

Launching new languages, merging domains or changing structure without losing traffic. I plan the migration, the redirect map and the follow-up.

What it includes

  • Migration plan and timeline
  • URL-to-URL redirect map
  • Pre- and post-launch checklist
  • Indexing and traffic monitoring after the switch
04

Market localization

Adapting content to the market, not just the language: cultural references, formats, currency and tone. Content that reads as if it was written there.

What it includes

  • Localization guide per market
  • Review of translated content
  • Adapted titles, metas and CTAs
  • Coordination with native writers
05

International SEO audit

A complete review of your site across all its markets: what works, what's broken and what to prioritize first.

What it includes

  • Crawling and indexing per version
  • Hreflang errors and cross-market cannibalization
  • Performance and visibility by country
  • Prioritized action plan

/who it is for

I work with…

I work with teams that already sell, or want to sell, beyond their home country and need every market to have a solid SEO foundation, not a translated copy of the main site.

  • Ecommerce selling in more than one country

    Stores with several language or country versions that need each one to rank on its own.

  • Expanding SaaS

    Products opening new markets that need to capture local demand from day one.

  • Brands with unindexed language versions

    Sites that already have translations, but Google doesn't show them or shows the wrong version.

  • Agencies outsourcing the international side

    Teams that handle local SEO and need specialist support with hreflang, migrations or new markets.

/deliverables

What you get when we work together

Audit document

A complete technical diagnosis of the starting point, with screenshots and real data.

Prioritized plan

A task list ordered by impact × effort, ready to execute within weeks.

Implementation

By me or with your team, with weekly follow-up sessions.

Measurement and adjustment

A monthly report on what was done, what moved and what comes next.

Let's talk about your project.

I take on a limited number of projects each year to give each one real attention. If it's your moment, tell me what you're working on.

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