Hola · Hello · مرحبا
International SEO
& GEO Consultant.
I help brands appear where their customers search: Google, ChatGPT, Perplexity, Gemini and more. National and international projects. In Spanish, English, and Arabic.
Who is Youssef Ettobi and what does he do?
Youssef Ettobi is an international SEO and GEO consultant based in Elche, Spain. He has over 15 years in SEO and has collaborated on projects for brands like Canva, Marriott Hotels, Lipton and Holafly. He speaks Spanish, English and Arabic, and specializes in international SEO, ecommerce, Arabic, and AI engine visibility.
Real example · Try asking ChatGPT about your brand
Brands I've collaborated with
- Canva
- Marriott Hotels
- Lipton
- Holafly
- Ecommedia
/about
Over 15 years in the craft, no shortcuts.
I'm Youssef. I started SEO self-taught, on my own projects, testing and failing until I understood how it actually works. Then I worked at several agencies where I learned to collaborate with teams and handle demanding clients.
Today I work as an independent consultant, and I've collaborated on projects for brands like Canva, Marriott Hotels, Lipton and Holafly. I speak Spanish, English and Arabic, which lets me move easily across markets others can't reach.
Google and AI engines reward the same thing: content that actually brings value.
/services
Service areas
Each pillar has its own page with methodology and deliverables. Pick the one closest to what you are looking for.
International SEO
Multi-market keyword research, hreflang architecture, international migrations and country-level localization.
- Hreflang
- Migrations
- +3 more
Ecommerce SEO
Shopify and WooCommerce, catalog architecture, product pages and feeds for Google Merchant Center.
- Shopify
- Catalog
- +3 more
Arabic SEO
Native keyword research, on-page, RTL technical SEO, content localization and link building in Arabic-speaking markets.
- RTL
- On-page
- +3 more
GEO · AI Search
Visibility audits in ChatGPT, Perplexity, Gemini and other AI engines. Schema, llms.txt and citation monitoring.
- llms.txt
- Schema
- +3 more
/the shift
Search is no longer one thing. It's two.
Your customers still open Google, but more and more of them start the day by asking an AI. Two search layers, two logics, two vocabularies. I work on both.
YESTERDAY · TODAY
SEO
Google shows a list. The user clicks.
- Keywords and pages
- Links and authority
- Core Web Vitals
- Organic traffic
TODAY · TOMORROW
GEO
AI answers. It cites some and ignores the rest.
- Entities and citeable facts
- Structured schema
- Verifiable authority
- Visibility in answers
If you only work on one, you're leaving the other to your competitors.
I work so you show up in
- ChatGPT
- Perplexity
- Gemini
- Claude
- Copilot
- Jais
- Fanar
And in any other search or AI engine that comes along. This changes every month.
/method
How I work
-
Initial analysis
I review your business, your markets and where your customers are searching. In Google and in AI engines. No filler slide decks.
-
Prioritized strategy
A plan ordered by impact × effort. An actionable document, not theory, with clarity on what we tackle first and why.
-
Execution
With your team or mine. Technical SEO, content, schema, GEO. If you need a native writer in another language, I bring one in.
-
Measurement and adjustment
Monthly report: what was published, what went up, what dropped, what's next. Organic traffic, impressions by market and AI citations.
/what you'll see
Clear reports, no acronyms.
Every month you get a direct report: what was published, what went up, what dropped and what's next. No makeup, no 60-page PowerPoints.
Organic visibility
TrendingOrganic traffic
Traffic evolution from traditional search engines, compared month by month.
By market
Multi-countryImpressions per country
Where your brand is showing up and where it's still not enough.
AI layer
GEOAI engine citations
engines cite you
Which LLMs cite you when someone asks about your industry.
Illustrative representation of the reports you'll receive.
Let's talk about your project.
I take on a limited number of projects each year to give each one real attention. If it's your moment, tell me what you're working on.
Start a conversation/faq
Frequently asked
Who is Youssef Ettobi?
Youssef Ettobi is an international SEO and GEO consultant based in Elche (Alicante, Spain), with over 15 years in the field. He started self-taught on his own projects, then worked at several agencies, including Ecommedia, and is now an independent consultant. He has collaborated on projects for brands such as Canva, Marriott Hotels, Lipton and Holafly. He works in Spanish, English and Arabic, focusing on international SEO, ecommerce SEO, Arabic SEO and GEO.
What is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) is the practice of optimizing content and brand presence so AI engines such as ChatGPT, Perplexity, Gemini or Claude cite you in their answers. It builds on SEO but prioritizes clear entities, citeable facts, structured data (schema) and authority signals that language models can verify.
Do you only work on international projects?
No, I also work on national projects. My specialty is international and ecommerce SEO, but I help any brand that needs visibility in Google and AI engines.
Do you do Arabic SEO for Western brands?
Yes. I help Western brands entering Arabic-speaking markets with native keyword research, RTL technical SEO, content localization by market and dialect, and regional link building. I also work the other way round: MENA brands that want to grow in Europe and the Americas.
What do you deliver at the end of a project?
A documented audit, a prioritized action plan, implementation with follow-up (with your team or mine), and monthly reports on what was published, what moved and what comes next — including visibility in AI engines.