Youssef Ettobi

01 GLOBAL

International SEO Consultant

I work directly with brands that want to grow beyond their borders. No agency middlemen, no junior accounts.

Freelance international SEO consultant with over 15 years. I've helped brands like Canva, Marriott Hotels, Lipton and Holafly rank in Spanish, English and Arabic-speaking markets. Per-country keyword research, correct hreflang architecture, migrations without traffic loss, real localization beyond translation.

/what I do

What an international SEO consultant does

An international SEO consultant helps your brand rank on Google across multiple countries and languages simultaneously, without cannibalizing rankings, duplicating content or breaking local versions. It's architecture, research and execution work, not PowerPoints.

I diagnose

I audit your international architecture, hreflang, cannibalization and per-market opportunities.

I plan

I design the multi-country strategy: structure, local keywords and impact-prioritized roadmap.

I execute

I implement with your team or mine. Results measured per country, not just totals.

/what I do

What this pillar covers

These are the fronts I work on as an international SEO consultant. Each project combines several depending on your starting point.

01

Multi-market keyword research

Every country searches differently, even when they share a language. I research real demand in each market so you are not translating keywords, but targeting the ones your customers actually use there.

What it includes

  • Demand research by country and language
  • Intent comparison across markets
  • Keyword map by URL and market
  • Opportunities versus local competitors
02

Hreflang architecture

I define the international structure (domains, subdomains or folders) and a clean hreflang implementation so Google shows the right version in each country.

What it includes

  • International URL structure recommendation
  • Hreflang implementation and validation
  • Consistent canonicals and x-default
  • Sitemap review by language
03

International migration

Launching new languages, merging domains or changing structure without losing traffic. I plan the migration, the redirect map and the follow-up.

What it includes

  • Migration plan and timeline
  • URL-to-URL redirect map
  • Pre- and post-launch checklist
  • Indexing and traffic monitoring after the switch
04

Market localization

Adapting content to the market, not just the language: cultural references, formats, currency and tone. Content that reads as if it was written there.

What it includes

  • Localization guide per market
  • Review of translated content
  • Adapted titles, metas and CTAs
  • Coordination with native writers
05

International SEO audit

A complete review of your site across all its markets: what works, what's broken and what to prioritize first.

What it includes

  • Crawling and indexing per version
  • Hreflang errors and cross-market cannibalization
  • Performance and visibility by country
  • Prioritized action plan

/consultant vs agency

Why hire a consultant instead of an agency

/who it is for

I work with…

I work as an international SEO consultant for teams that need a senior executor, not another opinion-giver.

  • Ecommerce selling in more than one country

    Stores with several language or country versions that need each one to rank on its own.

  • Expanding SaaS

    Products opening new markets that need to capture local demand from day one.

  • Brands with unindexed language versions

    Sites that already have translations, but Google doesn't show them or shows the wrong version.

  • Agencies outsourcing the international side

    Teams that handle local SEO and need specialist support with hreflang, migrations or new markets.

/deliverables

What you get when we work together

Audit document

A complete technical diagnosis of the starting point, with screenshots and real data.

Prioritized plan

A task list ordered by impact × effort, ready to execute within weeks.

Implementation

By me or with your team, with weekly follow-up sessions.

Measurement and adjustment

A monthly report on what was done, what moved and what comes next.

/faq

International SEO consulting FAQ

What exactly does an international SEO consultant do?

Helps a brand rank on Google across multiple countries and languages. Covers per-market keyword research, hreflang architecture, international migrations, cultural localization and per-country tracking. Works directly with the client, no middlemen.

When does it make sense to hire an international SEO consultant?

When your brand is entering a new market, when you have multiple language versions underperforming, when a migration went wrong, or when international SEO exceeds your internal team's expertise.

Does an international SEO consultant replace my internal team?

No. Works with them. Brings senior outside perspective, strategy and execution of the most technical parts. Your team keeps content and daily operations.

How long until I see results?

Depends on the starting point. A site with solid technical foundations can see movement in 8-12 weeks. One with structural problems may need 4-6 months before changes consolidate into per-country rankings.

Let's talk about your project.

I take on a limited number of projects each year to give each one real attention. If it's your moment, tell me what you're working on.

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